WELCOME TO MILITARY
Positive pleasure-oriented goals are much more powerful motivators than negative fear-based ones. Although each is successful separately, the right combination of both is the most powerful motivational force known to humankind.
We also know those epic stories, those modern-day legends surrounding the early failures of such supremely successful folks as Michael Jordan and Bill Gates. We can look a bit further back in time to Albert Einstein or even further back to Abraham Lincoln.